Rocío de Torres
Open to full-time and part-time product design roles
I design the moments where people and AI work together.
I'm Rocío, a product designer with 10+ years of experience across AI agents, B2B SaaS, edtech, and voice. I've been the founding designer of a live SaaS product, the solo designer of an AI agent product from day one, and the lead of a design team of up to 8.
Based in Spain · Remote with US and EU teams
Selected work
Five products, each showing a different strength.
Dubot
Designing the end-user experience of an AI agent product: how the agent shows up, asks, and confirms before it takes a real action. Grounded in structured interviews with prospective and pilot customers.
Role Solo product designer
- AI interaction design
- User research
- Edge cases
Candu
Turned a 30–60 minute manual workflow into an AI-assisted one that takes under 10, with a human review step before anything goes live.
Role Founding designer, now solo product designer
- AI workflows
- Design systems
- Small-team scoping
Meliá
Took a hotel chain from no voice assistant to one in production, then grew it into a visual chat system. The client came back for more work.
Role Product designer, led the project
- Conversation design
- Client discovery
- 0 to 1
Luca
Built a discovery practice from scratch, with interviews, opportunity trees, and a data-scientist partnership, then used it to redesign onboarding.
Role Product designer, mentored a junior designer
- Discovery
- Qual + quant research
- Mentoring
LettersTo
Hired by the CEO and relocated to San Francisco to lead a team building a physical and digital product from nothing.
Role Lead designer, team of 3–8
- Team leadership
- 0 to 1
- Physical + digital
How I work
What I bring to a product team.
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01
Research before pixels
Interviews, journey maps, opportunity trees, and usage data. I learn the problem before I form an opinion on the screen.
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02
Complete over big
Most of my career has been as the only designer next to two or three engineers. I scope hard and ship things that work end to end.
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03
Systems that last
I built Candu's design system from scratch and later migrated it to tokens, so new surfaces, including AI ones, stay consistent.
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04
AI in my own process
I work with Claude daily for research synthesis, documentation, and working prototypes. The interactive demos on this site were built that way.
Where I fit
The roles where I do my best work.
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Founding designer
An early-stage team that needs one person to own research, UX, UI, and the design system. I did it at Candu, and again when Dubot started.
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Senior or Staff designer on an AI product
Agents, copilots, and automation where trust, confirmation, and failure states decide whether people adopt the product.
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Design lead
A small team that needs a hands-on lead. I've managed a team of up to 8 and mentored a junior designer.
